According to research, the most significant inhibitors of online shopping are the absence of pleasurable experiences, social interaction, and personal consultation by a company representative. The inclusion of an avatar as a company representative could resolve these issues.
An avatar can anthropomorphise the interaction and make the shopping experience more interpersonal. The simple inclusion of an avatar leads the customer to perceive the information on the website as more credible. It increases customer satisfaction with the retailer, makes the customer’s attitude toward the product more favourable and increases customer’s purchase intention.
Of course, many brands have taken advantage of their underutilised store teams during the pandemic and introduced video consultations. However, with customers returning to stores and on another hand the growing popularity of virtual experiences, it is only a matter of time before we will see not only avatars representing real people but also more specially created brand avatars (let’s call them virtual brand mascots).
As many brands adopt animal characters as their brand mascots, often turning them into NFTs, what are the possibilities of utilising these characters to create deeper and more intimate relationships with customers online? Wouldn’t a personal shopping consultation with your favourite brand’s mascot be something superbly exciting? Do you think you would spend more?
Coach’s Rexy in Kuala Lumpur
Coach’s Rexy in Kuala Lumpur