by Alice Micheletti | 14 Dec 2022 | Brands, Digital/UX/Web, Uncategorized
We want to share with you an interesting study about promotional games and their influence on consumer spending. A recent study has investigated the impact that promotional games, both in brick-and-mortar stores and in online retailers, have on consumer behaviour and...
by Alice Micheletti | 2 Oct 2022 | Brands, Digital/UX/Web, Digital/UX/Web Featured, Featured Brands, Metaverse, Personality, Science, Spaces
We want to share with you an interesting study that wants to answer whether we can predict someone’s personality by their online avatar. Five major traits were considered: openness, conscientiousness, extraversion, agreeableness, and neuroticism (Big Five Personality...
by Kate Nightingale | 2 Oct 2022 | Branding, Branding Featured, Brands, Metaverse, Spaces
We want to share with you a study about avatars and how their inclusion in the online shopping experience can positively impact it. According to research, the most significant inhibitors of online shopping are the absence of pleasurable experiences, social...