by Alice Micheletti | 3 Oct 2022 | Brands, Customer Experience, Customer Experience Featured, Emotions, Emotions Featured, Featured Science, Science
In the last decades, scholars have researched the nature of emotions and their impact on individuals. From previous studies, it has been shown that human beings are profoundly emotional. In fact, they experience at least one emotion 90% of the time (Trampe et al.,...
by Alice Micheletti | 3 Oct 2022 | Brands, Emotions, Emotions Featured, Marketing, Marketing Featured, Science
Sometimes shopping happens on impulse, other times instead, we need to put a little bit of thought, we need to feel inspired. If you didn’t know, social media is the main source of inspiration. Among these, Pinterest has been indicated as the most visited one for...
by Alice Micheletti | 3 Oct 2022 | Brands, Emotions, Emotions Featured, Featured Science, Featured Science Page Hero, Marketing, Marketing Featured, Science
In the current society, feeling lonely seems quite impossible. Modern technology and social media allow people to connect to each other more than ever before. However, even with this super connectivity and further intensified by the current pandemic, so many are...