by Alice Micheletti | 14 Dec 2022 | Decision Making, Science, Uncategorized
Shape has a powerful impact on the way people perceive environments, other people as well as their behaviour and decision making. For instance, circles are used to suggest harmony and friendliness as they are a signal of warmth while hard angles are used to suggest...
by Alice Micheletti | 14 Dec 2022 | Brands, Digital/UX/Web, Uncategorized
We want to share with you an interesting study about promotional games and their influence on consumer spending. A recent study has investigated the impact that promotional games, both in brick-and-mortar stores and in online retailers, have on consumer behaviour and...
by Alice Micheletti | 9 Dec 2022 | Biomimicry, Products, Science, Uncategorized
The Biomimicry Institute is a Non-Profit Organisation that aims to solve today’s challenges through the adoption of biomimicry in education, culture and industry. Biomimicry can be defined as the process of creating more sustainable solutions by learning and imitating...