by Alice Micheletti | 14 Dec 2022 | Brands, Digital/UX/Web, Uncategorized
We want to share with you an interesting study about promotional games and their influence on consumer spending. A recent study has investigated the impact that promotional games, both in brick-and-mortar stores and in online retailers, have on consumer behaviour and...
by Alice Micheletti | 3 Oct 2022 | Brands, Customer Experience, Customer Experience Featured, Featured Brands
As you may have heard, Zara has decided to charge UK customers almost £2 for returning online purchases by mail. This decision has sparked several discussions as to how this policy can potentially influence consumers to be more mindful of their shopping habits and how...
by Alice Micheletti | 2 Oct 2022 | Brands, Digital/UX/Web, Digital/UX/Web Featured, Featured Brands, Metaverse, Personality, Science, Spaces
We want to share with you an interesting study that wants to answer whether we can predict someone’s personality by their online avatar. Five major traits were considered: openness, conscientiousness, extraversion, agreeableness, and neuroticism (Big Five Personality...
by Kate Nightingale | 2 Oct 2022 | Branding, Branding Featured, Brands, Metaverse, Spaces
We want to share with you a study about avatars and how their inclusion in the online shopping experience can positively impact it. According to research, the most significant inhibitors of online shopping are the absence of pleasurable experiences, social...
by Alice Micheletti | 1 Oct 2022 | Brands, Featured Science, Packaging, Packaging Featured, Science, Senses, Senses Featured
Nowadays, customers can choose among an extensive number of products both in physical and online stores. This is why it is fundamental to differentiate one’s products from the competition. In this context, packaging can be the key. Creating innovative and appealing...