by Alice Micheletti | 3 Oct 2022 | Perception, Retail, Science, Spaces
Price is the main purchasing factor. If possible, consumers tend to look for the lowest price when shopping for a product. But what if we said that some prices just feel right even if they are higher than others? A study in the Journal of Consumer Research has shown...
by Kate Nightingale | 3 Oct 2022 | Brands, Customer Experience, Featured Science, Neuroscience, Science
Until recently the idea that we see brands as human beings and assign them human personality characteristics was only tested using questionnaires. Subjecting someone to such a questionnaire is already based on the assumption that we do actually see brands as people....
by Alice Micheletti | 3 Oct 2022 | Biophilic Design, Biophilic Design Featured, Interior Design, Science, Spaces
To continue our journey focused on the ’14 patterns of biophilic design’ today we talk about the second pattern of the second category: “Material Connection with Nature”. This pattern refers to the use of materials and elements from nature that, through minimal...
by Alice Micheletti | 3 Oct 2022 | Biophilic Design, Biophilic Design Featured, Interior Design, Science, Spaces
We continue our journey focused on the ‘14 patterns of biophilic design’ and today we arrived at the second category of the framework: Natural Analogues. This category addresses organic, non-living and indirect evocations of nature. It conveys all those objects,...
by Alice Micheletti | 3 Oct 2022 | Biophilic Design, Biophilic Design Featured, Interior Design, Science, Spaces
To continue our series exploring the ‘14 patterns of biophilic design’, today we talk about the last three patterns of the first category ‘Nature in the Space’: Presence of Water, Dynamic & Diffuse Light and Connection with Natural Systems. The first one refers...
by Kate Nightingale | 3 Oct 2022 | Biophilic Design, Biophilic Design Featured, Interior Design, Science, Spaces
As said in our previous posts, we will be sharing each of the ’14 patterns of biophilic design’ to help you acknowledge how to strategically apply biophilic design to all of your projects. Today we continue with two other biophilic patterns part of the first category...