by Alice Micheletti | 3 Oct 2022 | Advertising, Advertising Featured, Brands, Featured Brands, Science, Senses
It is well-known that sensory marketing helps brands differentiate themselves from their competitors and influence positive consumer behaviour. From the colours your brand chooses, through the smell used in your packaging to the haptic sensations of your product,...
by Alice Micheletti | 2 Oct 2022 | Featured Spaces, Interior Design, Science, Senses, Spaces
We want to share with you a very interesting study about memories and movement. It might seem as if there is no connection but actually, there is. According to a published study, movements affect how efficiently people retrieve and retell autobiographical memories...
by Alice Micheletti | 2 Oct 2022 | Featured Spaces, Interior Design, Science, Senses, Spaces
In retail design, the use of light is extremely important. It affects retail identity but also the perception of the physical store. For instance, through the use of vertical lighting surfaces, it is possible to increase the impression of depth so consumers will...
by Alice Micheletti | 2 Oct 2022 | Retail, Science, Senses, Spaces
The power of senses over consumer behaviour is something we talked about a lot already. Knowing how to strategically use various sensory aspects in your customer experience can truly mean a difference between making a sale or not. A study in the Journal of Consumer...
by Alice Micheletti | 2 Oct 2022 | Interior Design, Interior Design Featured, Science, Senses, Spaces
Did you know that the type of floor a customer is standing on can affect their experience and how they evaluate the product? It might seem odd but it is true and it is part of the science related to our sense of bodily sensations and our sense of distance. Scientists...