by Alice Micheletti | 3 Oct 2022 | Brands, Customer Experience, Customer Experience Featured, Emotions, Emotions Featured, Featured Science, Science
In the last decades, scholars have researched the nature of emotions and their impact on individuals. From previous studies, it has been shown that human beings are profoundly emotional. In fact, they experience at least one emotion 90% of the time (Trampe et al.,...
by Alice Micheletti | 3 Oct 2022 | Branding, Brands, Perception, Perception Featured, Science
The Law of Closure developed by Gestalt Psychology states that we tend to seek out patterns even when they are not effectively presented to us. We basically complete incomplete shapes in order to rationalize the whole. This happens due to our cognitive need to make...
by Ilia-Sybil Sdralli | 3 Oct 2022 | Brands, Featured Brands, Home Page, Marketing, Science, Senses
ASMR is the scientific term that describes a series of physical sensations that range from euphoria to calmness –often expressed as a bodily tingling. The term was initially coined by Jennifer Allen in 2010 and aimed to describe this sensational but rather weird human...
by Kate Nightingale | 2 Oct 2022 | Brands, Customer Experience, Customer Experience Featured, Featured Science, Featured Science Page Hero, Science, Senses
Multi-sensory marketing or branding isn’t a new idea. Scientists have conducted research on the subject for decades and many corporate, retail and hospitality companies have applied, if not all, at least some of this knowledge to build stronger and more meaningful...