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by Alice Micheletti | 3 Oct 2022 | Branding, Brands, Perception, Perception Featured, Science
The Law of Closure developed by Gestalt Psychology states that we tend to seek out patterns even when they are not effectively presented to us. We basically complete incomplete shapes in order to rationalize the whole. This happens due to our cognitive need to make... by Kate Nightingale | 2 Oct 2022 | Brands, Customer Experience, Customer Experience Featured, Featured Science, Featured Science Page Hero, Science, Senses
Multi-sensory marketing or branding isn’t a new idea. Scientists have conducted research on the subject for decades and many corporate, retail and hospitality companies have applied, if not all, at least some of this knowledge to build stronger and more meaningful...| Cookie | Duration | Description |
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