by Alice Micheletti | 3 Oct 2022 | Brands, Customer Experience, Emotions, Retail, Retail Featured, Science, Spaces
Here is an interesting study on relaxation and consumer behaviour… A recent study has shown that consumers who are in a relaxed affective state while shopping value the products more highly than those who are feeling pleasant but less relaxed. This happens...
by Alice Micheletti | 3 Oct 2022 | Brands, Customer Experience, Customer Experience Featured, Featured Brands
As you may have heard, Zara has decided to charge UK customers almost £2 for returning online purchases by mail. This decision has sparked several discussions as to how this policy can potentially influence consumers to be more mindful of their shopping habits and how...
by Alice Micheletti | 1 Oct 2022 | Branding, Branding Featured, Brands
In the retail world everything moves fast and brands, to gain or maintain their competitive advantage, must find, and adopt innovative strategies. Among these, collaborations are certainly the most favoured recently. Louis Vuitton x Supreme (2017), Dolce & Gabbana...