by Alice Micheletti | 14 Dec 2022 | Decision Making, Science, Uncategorized
Shape has a powerful impact on the way people perceive environments, other people as well as their behaviour and decision making. For instance, circles are used to suggest harmony and friendliness as they are a signal of warmth while hard angles are used to suggest...
by Ilia-Sybil Sdralli | 14 Dec 2022 | Digital/UX/Web, Brands
The global gaming market is booming; titles such as Fortnite, the free multiplayer game with 250 million users, and streaming platforms such as Twitch show that interactive games are the future. They are interactive, engaging, and most of all build loyalty and trust....
by Irene Maguire | 14 Dec 2022 | Spaces, Retail
Fairfax & Favor have experienced phenomenal growth in the last 9 years, with a turnover of £30m, and ambitions to grow to £100m. In the last 12 months the business made the decision to open bricks and mortar stores following the success of a pop-up store in Holt,...
by Jochen Schmidt | 6 Dec 2022 | Retail, Spaces
Jochen Schmidt, Vice President Distribution & Retail Real Estate at Swarovski, a family-owned crystal business run by the 5th generation of the Swarovski family. Mr. Schmidt has been with the company for over 14 years, leading various global departments in...
by Alice Micheletti | 3 Oct 2022 | Brands, Packaging, Packaging Featured, Science, Senses
It is now well-known that packaging fully represents the personality of a brand and can be the reason for all those positive outcomes such as increased attention towards products and of course, an increased likelihood of purchase. Visual aspects like size, shape, and...