by Alice Micheletti | 14 Dec 2022 | Decision Making, Science, Uncategorized
Shape has a powerful impact on the way people perceive environments, other people as well as their behaviour and decision making. For instance, circles are used to suggest harmony and friendliness as they are a signal of warmth while hard angles are used to suggest...
by Ilia-Sybil Sdralli | 14 Dec 2022 | Digital/UX/Web, Brands
The global gaming market is booming; titles such as Fortnite, the free multiplayer game with 250 million users, and streaming platforms such as Twitch show that interactive games are the future. They are interactive, engaging, and most of all build loyalty and trust....
by Kat Maclennan | 7 Nov 2022 | Retail
I LOVE a fruit and vegetable market stall. Beautifully displayed produce, polished and stacked, only the best items on display. Great use of nature’s fantastic colours, shapes and smells, an assault on all the senses, as good retail should be. Market stalls have...
by Alice Micheletti | 3 Oct 2022 | Brands, Emotions, Emotions Featured, Marketing, Marketing Featured, Science
Sometimes shopping happens on impulse, other times instead, we need to put a little bit of thought, we need to feel inspired. If you didn’t know, social media is the main source of inspiration. Among these, Pinterest has been indicated as the most visited one for...
by Alice Micheletti | 3 Oct 2022 | Brands, Customer Experience, Emotions, Retail, Retail Featured, Science, Spaces
Here is an interesting study on relaxation and consumer behaviour… A recent study has shown that consumers who are in a relaxed affective state while shopping value the products more highly than those who are feeling pleasant but less relaxed. This happens...