by Alice Micheletti | 16 Oct 2022 | Products, Featured Products
The cosmetic industry is one of the most profitable businesses in the whole world. Nowadays, it is estimated at $532 billion with predicted growth of up to $800bn by 2025. Due to the increased concern for the environment and the willingness to achieve the United...
by Alice Micheletti | 3 Oct 2022 | Brands, Packaging, Packaging Featured, Science, Senses
It is now well-known that packaging fully represents the personality of a brand and can be the reason for all those positive outcomes such as increased attention towards products and of course, an increased likelihood of purchase. Visual aspects like size, shape, and...
by Alice Micheletti | 3 Oct 2022 | Brands, Featured Brands, Packaging, Packaging Featured, Science, Senses, Senses Featured
Product packaging is nowadays recognised as part of the marketing mix, a significant channel capable of encouraging consumers to buy or not to buy certain products. The packaging indicates the type of product consumers can expect, also thanks to all the information...
by Alice Micheletti | 3 Oct 2022 | Branding, Brands, Featured Brands, Home Page, Perception, Perception Featured, Science
The visual design of text plays an important part in marketing communication. It influences the readability of the text but most importantly it affects consumers’ first impression of the brand. An increasing number of studies have shown that fonts can trigger...
by Alice Micheletti | 3 Oct 2022 | Advertising, Advertising Featured, Brands, Featured Brands, Science, Senses
It is well-known that sensory marketing helps brands differentiate themselves from their competitors and influence positive consumer behaviour. From the colours your brand chooses, through the smell used in your packaging to the haptic sensations of your product,...