by Alice Micheletti | 2 Oct 2022 | Retail, Science, Senses, Spaces
The power of senses over consumer behaviour is something we talked about a lot already. Knowing how to strategically use various sensory aspects in your customer experience can truly mean a difference between making a sale or not. A study in the Journal of Consumer...
by Alice Micheletti | 2 Oct 2022 | Brands, Digital/UX/Web, Digital/UX/Web Featured, Featured Brands, Metaverse, Personality, Science, Spaces
We want to share with you an interesting study that wants to answer whether we can predict someone’s personality by their online avatar. Five major traits were considered: openness, conscientiousness, extraversion, agreeableness, and neuroticism (Big Five Personality...
by Alice Micheletti | 1 Oct 2022 | Branding, Branding Featured, Brands
In the retail world everything moves fast and brands, to gain or maintain their competitive advantage, must find, and adopt innovative strategies. Among these, collaborations are certainly the most favoured recently. Louis Vuitton x Supreme (2017), Dolce & Gabbana...
by Alice Micheletti | 30 Sep 2022 | Architecture, Architecture Featured, Science, Senses, Spaces
Research has found that depending on the situation, ceiling height affects how consumers process information and therefore, can benefit or impair their responses. The research found that, when reasonably salient, a higher versus a lower ceiling can stimulate the...