by Alice Micheletti | 3 Oct 2022 | Brands, Customer Experience, Customer Experience Featured, Emotions, Emotions Featured, Featured Science, Science
In the last decades, scholars have researched the nature of emotions and their impact on individuals. From previous studies, it has been shown that human beings are profoundly emotional. In fact, they experience at least one emotion 90% of the time (Trampe et al.,...
by Alice Micheletti | 3 Oct 2022 | Brands, Emotions, Emotions Featured, Marketing, Marketing Featured, Science
Sometimes shopping happens on impulse, other times instead, we need to put a little bit of thought, we need to feel inspired. If you didn’t know, social media is the main source of inspiration. Among these, Pinterest has been indicated as the most visited one for...
by Alice Micheletti | 3 Oct 2022 | Brands, Customer Experience, Customer Experience Featured, Featured Brands
As you may have heard, Zara has decided to charge UK customers almost £2 for returning online purchases by mail. This decision has sparked several discussions as to how this policy can potentially influence consumers to be more mindful of their shopping habits and how...
by Alice Micheletti | 3 Oct 2022 | Branding, Brands, Featured Brands, Home Page, Perception, Perception Featured, Science
The visual design of text plays an important part in marketing communication. It influences the readability of the text but most importantly it affects consumers’ first impression of the brand. An increasing number of studies have shown that fonts can trigger...
by Alice Micheletti | 3 Oct 2022 | Branding, Brands, Featured Brands, Featured Brands Page Hero, Perception, Perception Featured, Science
Scientifically speaking, each time an individual encounters a colour, a physical reaction is elicited. The adrenaline, blood pressure and heart rate can either increase or decrease depending on the type of colour encountered. Usually, warm colours tend to increase...