by Alice Micheletti | 3 Oct 2022 | Brands, Featured Brands, Packaging, Packaging Featured, Science, Senses, Senses Featured
Product packaging is nowadays recognised as part of the marketing mix, a significant channel capable of encouraging consumers to buy or not to buy certain products. The packaging indicates the type of product consumers can expect, also thanks to all the information...
by Alice Micheletti | 3 Oct 2022 | Brands, Customer Experience, Customer Experience Featured, Emotions, Emotions Featured, Featured Science, Science
In the last decades, scholars have researched the nature of emotions and their impact on individuals. From previous studies, it has been shown that human beings are profoundly emotional. In fact, they experience at least one emotion 90% of the time (Trampe et al.,...
by Alice Micheletti | 3 Oct 2022 | Brands, Emotions, Emotions Featured, Marketing, Marketing Featured, Science
Sometimes shopping happens on impulse, other times instead, we need to put a little bit of thought, we need to feel inspired. If you didn’t know, social media is the main source of inspiration. Among these, Pinterest has been indicated as the most visited one for...
by Alice Micheletti | 3 Oct 2022 | Brands, Emotions, Emotions Featured, Featured Science, Featured Science Page Hero, Marketing, Marketing Featured, Science
In the current society, feeling lonely seems quite impossible. Modern technology and social media allow people to connect to each other more than ever before. However, even with this super connectivity and further intensified by the current pandemic, so many are...
by Alice Micheletti | 3 Oct 2022 | Brands, Customer Experience, Emotions, Retail, Retail Featured, Science, Spaces
Here is an interesting study on relaxation and consumer behaviour… A recent study has shown that consumers who are in a relaxed affective state while shopping value the products more highly than those who are feeling pleasant but less relaxed. This happens...