by Alice Micheletti | 2 Oct 2022 | Featured Spaces, Interior Design, Science, Senses, Spaces
In retail design, the use of light is extremely important. It affects retail identity but also the perception of the physical store. For instance, through the use of vertical lighting surfaces, it is possible to increase the impression of depth so consumers will...
by Alice Micheletti | 2 Oct 2022 | Interior Design, Interior Design Featured, Science, Senses, Spaces
Did you know that the type of floor a customer is standing on can affect their experience and how they evaluate the product? It might seem odd but it is true and it is part of the science related to our sense of bodily sensations and our sense of distance. Scientists...
by Alice Micheletti | 30 Sep 2022 | Architecture, Architecture Featured, Science, Senses, Spaces
Research has found that depending on the situation, ceiling height affects how consumers process information and therefore, can benefit or impair their responses. The research found that, when reasonably salient, a higher versus a lower ceiling can stimulate the...