by Ilia-Sybil Sdralli | 14 Dec 2022 | Digital/UX/Web, Brands
The global gaming market is booming; titles such as Fortnite, the free multiplayer game with 250 million users, and streaming platforms such as Twitch show that interactive games are the future. They are interactive, engaging, and most of all build loyalty and trust....
by Irene Maguire | 14 Dec 2022 | Spaces, Retail
Fairfax & Favor have experienced phenomenal growth in the last 9 years, with a turnover of £30m, and ambitions to grow to £100m. In the last 12 months the business made the decision to open bricks and mortar stores following the success of a pop-up store in Holt,...
by Ilia-Sybil Sdralli | 3 Oct 2022 | Featured Products, Metaverse, Metaverse Featured, Products, Spaces
Human beings have a biologically driven desire for ownership. Our human nature is profoundly connected with our sense of ownership and possession even from a very young age. Many scientists argue it’s a direct result of a well-established phenomenon called the...
by Alice Micheletti | 3 Oct 2022 | Brands, Packaging, Packaging Featured, Science, Senses
It is now well-known that packaging fully represents the personality of a brand and can be the reason for all those positive outcomes such as increased attention towards products and of course, an increased likelihood of purchase. Visual aspects like size, shape, and...
by Alice Micheletti | 3 Oct 2022 | Brands, Featured Brands, Packaging, Packaging Featured, Science, Senses, Senses Featured
Product packaging is nowadays recognised as part of the marketing mix, a significant channel capable of encouraging consumers to buy or not to buy certain products. The packaging indicates the type of product consumers can expect, also thanks to all the information...