by Alice Micheletti | 14 Dec 2022 | Decision Making, Science, Uncategorized
Shape has a powerful impact on the way people perceive environments, other people as well as their behaviour and decision making. For instance, circles are used to suggest harmony and friendliness as they are a signal of warmth while hard angles are used to suggest...
by Ilia-Sybil Sdralli | 14 Dec 2022 | Digital/UX/Web, Brands
The global gaming market is booming; titles such as Fortnite, the free multiplayer game with 250 million users, and streaming platforms such as Twitch show that interactive games are the future. They are interactive, engaging, and most of all build loyalty and trust....
by Irene Maguire | 14 Dec 2022 | Spaces, Retail
Fairfax & Favor have experienced phenomenal growth in the last 9 years, with a turnover of £30m, and ambitions to grow to £100m. In the last 12 months the business made the decision to open bricks and mortar stores following the success of a pop-up store in Holt,...
by Ilia-Sybil Sdralli | 9 Dec 2022 | Products
Everyone who’s ever put a flattering little black dress on knows clothes can evoke feelings. On the science side, authors Hajo Adam and Adam Galinsky in an infamous 2013 article explored what they called enclothed cognition, or otherwise “the systematic...
by Kat Maclennan | 7 Nov 2022 | Retail
I LOVE a fruit and vegetable market stall. Beautifully displayed produce, polished and stacked, only the best items on display. Great use of nature’s fantastic colours, shapes and smells, an assault on all the senses, as good retail should be. Market stalls have...