by Alice Micheletti | 3 Oct 2022 | Branding, Brands, Featured Brands, Home Page, Perception, Perception Featured, Science
The visual design of text plays an important part in marketing communication. It influences the readability of the text but most importantly it affects consumers’ first impression of the brand. An increasing number of studies have shown that fonts can trigger...
by Alice Micheletti | 3 Oct 2022 | Branding, Brands, Featured Brands, Featured Brands Page Hero, Perception, Perception Featured, Science
Scientifically speaking, each time an individual encounters a colour, a physical reaction is elicited. The adrenaline, blood pressure and heart rate can either increase or decrease depending on the type of colour encountered. Usually, warm colours tend to increase...
by Alice Micheletti | 3 Oct 2022 | Branding, Brands, Perception, Perception Featured, Science
The Law of Closure developed by Gestalt Psychology states that we tend to seek out patterns even when they are not effectively presented to us. We basically complete incomplete shapes in order to rationalize the whole. This happens due to our cognitive need to make...
by Alice Micheletti | 3 Oct 2022 | Perception, Retail, Science, Spaces
Price is the main purchasing factor. If possible, consumers tend to look for the lowest price when shopping for a product. But what if we said that some prices just feel right even if they are higher than others? A study in the Journal of Consumer Research has shown...
by Kate Nightingale | 3 Oct 2022 | Brands, Customer Experience, Featured Science, Neuroscience, Science
Until recently the idea that we see brands as human beings and assign them human personality characteristics was only tested using questionnaires. Subjecting someone to such a questionnaire is already based on the assumption that we do actually see brands as people....