by Kate Nightingale | 3 Oct 2022 | Brands, Customer Experience, Metaverse, Spaces
We are now quite used to the concept of avatars and their use is growing every day. The retail industry is also starting to take advantage of avatars to give customers more engaging experiences and this does have a positive impact on consumer behaviour. But what if we...
by Alice Micheletti | 2 Oct 2022 | Brands, Digital/UX/Web, Digital/UX/Web Featured, Featured Brands, Metaverse, Personality, Science, Spaces
We want to share with you an interesting study that wants to answer whether we can predict someone’s personality by their online avatar. Five major traits were considered: openness, conscientiousness, extraversion, agreeableness, and neuroticism (Big Five Personality...
by Humanising Design Team | 2 Oct 2022 | Metaverse, Metaverse Featured, Spaces
Many brands are introducing various forms of AR to improve customer experience. But what are the effects of AR on consumer behavior in the real world? An interesting study has investigated this question and found that yes, AR influences how people behave and act in...