by Alice Micheletti | 3 Oct 2022 | Advertising, Advertising Featured, Brands, Featured Brands, Home Page, Science, Senses
Well, we know that thousands upon thousands of research studies show that music has a tremendous effect on human behavior, including consumption. From specific music genres being associated with particular price to the direction of music affecting what products...
by Ilia-Sybil Sdralli | 3 Oct 2022 | Brands, Featured Brands, Home Page, Marketing, Science, Senses
ASMR is the scientific term that describes a series of physical sensations that range from euphoria to calmness –often expressed as a bodily tingling. The term was initially coined by Jennifer Allen in 2010 and aimed to describe this sensational but rather weird human...
by Alice Micheletti | 3 Oct 2022 | Featured Spaces, Retail, Science, Senses, Senses Featured, Spaces
Throughout time, research has shown the impact of sound over people’s mood, emotions and attitudes. In fact, music is one environmental cue with demonstrated effects on individuals’ moods, perceptions and behaviours. For instance, a proper use of music can increase an...
by Alice Micheletti | 3 Oct 2022 | Featured Science, Featured Science Page Hero, Retail, Science, Senses, Spaces
How many times have you entered a room, smelt something and instantly remembered that childhood memory you forgot you have? When it happens, we don’t even think too much about it, but smell is actually one of the most powerful senses we have. Did you know that smell...
by Kate Nightingale | 2 Oct 2022 | Brands, Customer Experience, Customer Experience Featured, Featured Science, Featured Science Page Hero, Science, Senses
Multi-sensory marketing or branding isn’t a new idea. Scientists have conducted research on the subject for decades and many corporate, retail and hospitality companies have applied, if not all, at least some of this knowledge to build stronger and more meaningful...