by Alice Micheletti | 14 Dec 2022 | Brands, Digital/UX/Web, Uncategorized
We want to share with you an interesting study about promotional games and their influence on consumer spending. A recent study has investigated the impact that promotional games, both in brick-and-mortar stores and in online retailers, have on consumer behaviour and...
by Kat Maclennan | 7 Nov 2022 | Retail
I LOVE a fruit and vegetable market stall. Beautifully displayed produce, polished and stacked, only the best items on display. Great use of nature’s fantastic colours, shapes and smells, an assault on all the senses, as good retail should be. Market stalls have...
by Alice Micheletti | 7 Oct 2022 | Products, Featured Products, Science, Senses
Throughout time, several studies have investigated the way shapes are processed by the human mind and the possible influence they can have in different contexts. It has been shown that shapes have a powerful impact on the way people perceive objects and environments...
by Alice Micheletti | 3 Oct 2022 | Brands, Customer Experience, Customer Experience Featured, Emotions, Emotions Featured, Featured Science, Science
In the last decades, scholars have researched the nature of emotions and their impact on individuals. From previous studies, it has been shown that human beings are profoundly emotional. In fact, they experience at least one emotion 90% of the time (Trampe et al.,...
by Alice Micheletti | 3 Oct 2022 | Branding, Brands, Perception, Perception Featured, Science
The Law of Closure developed by Gestalt Psychology states that we tend to seek out patterns even when they are not effectively presented to us. We basically complete incomplete shapes in order to rationalize the whole. This happens due to our cognitive need to make...