by Ilia-Sybil Sdralli | 9 Dec 2022 | Products
Everyone who’s ever put a flattering little black dress on knows clothes can evoke feelings. On the science side, authors Hajo Adam and Adam Galinsky in an infamous 2013 article explored what they called enclothed cognition, or otherwise “the systematic...
by Alice Micheletti | 1 Nov 2022 | Products
Sneakers have created a culture of their own and have a devoted community that religiously follows new drops and collaborations. Very few know that those sneakers have a large socioeconomic and environmental impact. Statistics show more than 24 billion pairs of shoes...
by Alice Micheletti | 2 Oct 2022 | Retail, Science, Senses, Spaces
The power of senses over consumer behaviour is something we talked about a lot already. Knowing how to strategically use various sensory aspects in your customer experience can truly mean a difference between making a sale or not. A study in the Journal of Consumer...