by Irene Maguire | 14 Dec 2022 | Spaces, Retail
Fairfax & Favor have experienced phenomenal growth in the last 9 years, with a turnover of £30m, and ambitions to grow to £100m. In the last 12 months the business made the decision to open bricks and mortar stores following the success of a pop-up store in Holt,...
by Kat Maclennan | 7 Nov 2022 | Retail
I LOVE a fruit and vegetable market stall. Beautifully displayed produce, polished and stacked, only the best items on display. Great use of nature’s fantastic colours, shapes and smells, an assault on all the senses, as good retail should be. Market stalls have...
by Alice Micheletti | 3 Oct 2022 | Perception, Retail, Science, Spaces
Price is the main purchasing factor. If possible, consumers tend to look for the lowest price when shopping for a product. But what if we said that some prices just feel right even if they are higher than others? A study in the Journal of Consumer Research has shown...
by Alice Micheletti | 3 Oct 2022 | Advertising, Advertising Featured, Brands, Featured Brands, Home Page, Science, Senses
Well, we know that thousands upon thousands of research studies show that music has a tremendous effect on human behavior, including consumption. From specific music genres being associated with particular price to the direction of music affecting what products...
by Alice Micheletti | 2 Oct 2022 | Interior Design, Interior Design Featured, Science, Senses, Spaces
The perception of distance, how close or far we perceive the objects around us, is one of the environmental cues with incredible impact on consumer behaviour. A new study explored how using letter-based cues vs number-based cues affects distance perception. In fact,...