by Alice Micheletti | 3 Oct 2022 | Brands, Customer Experience, Emotions, Retail, Retail Featured, Science, Spaces
Here is an interesting study on relaxation and consumer behaviour… A recent study has shown that consumers who are in a relaxed affective state while shopping value the products more highly than those who are feeling pleasant but less relaxed. This happens...
by Alice Micheletti | 3 Oct 2022 | Perception, Retail, Science, Spaces
Price is the main purchasing factor. If possible, consumers tend to look for the lowest price when shopping for a product. But what if we said that some prices just feel right even if they are higher than others? A study in the Journal of Consumer Research has shown...
by Alice Micheletti | 3 Oct 2022 | Biophilic Design, Biophilic Design Featured, Interior Design, Science, Spaces
To continue our journey focused on the ’14 patterns of biophilic design’ today we talk about the second pattern of the second category: “Material Connection with Nature”. This pattern refers to the use of materials and elements from nature that, through minimal...
by Alice Micheletti | 3 Oct 2022 | Biophilic Design, Biophilic Design Featured, Interior Design, Science, Spaces
We continue our journey focused on the ‘14 patterns of biophilic design’ and today we arrived at the second category of the framework: Natural Analogues. This category addresses organic, non-living and indirect evocations of nature. It conveys all those objects,...
by Alice Micheletti | 3 Oct 2022 | Biophilic Design, Biophilic Design Featured, Interior Design, Science, Spaces
To continue our series exploring the ‘14 patterns of biophilic design’, today we talk about the last three patterns of the first category ‘Nature in the Space’: Presence of Water, Dynamic & Diffuse Light and Connection with Natural Systems. The first one refers...