by Alice Micheletti | 7 Oct 2022 | Products, Featured Products, Science, Senses
Throughout time, several studies have investigated the way shapes are processed by the human mind and the possible influence they can have in different contexts. It has been shown that shapes have a powerful impact on the way people perceive objects and environments...
by Kate Nightingale | 2 Oct 2022 | Brands, Customer Experience, Customer Experience Featured, Featured Science, Featured Science Page Hero, Science, Senses
Multi-sensory marketing or branding isn’t a new idea. Scientists have conducted research on the subject for decades and many corporate, retail and hospitality companies have applied, if not all, at least some of this knowledge to build stronger and more meaningful...
by Alice Micheletti | 1 Oct 2022 | Architecture, Architecture Featured, Featured Spaces, Spaces
Nowadays, architecture is everywhere. It is an applied art that is found and perceived in any space, even if we might not be aware of it. Psychology instead, is the study of the human mind, behaviour and experience. Psychology is also directly related to art, culture...