by Jochen Schmidt | 6 Dec 2022 | Retail, Spaces
Jochen Schmidt, Vice President Distribution & Retail Real Estate at Swarovski, a family-owned crystal business run by the 5th generation of the Swarovski family. Mr. Schmidt has been with the company for over 14 years, leading various global departments in...
by Alice Micheletti | 7 Oct 2022 | Products, Featured Products, Science, Senses
Throughout time, several studies have investigated the way shapes are processed by the human mind and the possible influence they can have in different contexts. It has been shown that shapes have a powerful impact on the way people perceive objects and environments...
by Ilia-Sybil Sdralli | 3 Oct 2022 | Featured Products, Metaverse, Metaverse Featured, Products, Spaces
Human beings have a biologically driven desire for ownership. Our human nature is profoundly connected with our sense of ownership and possession even from a very young age. Many scientists argue it’s a direct result of a well-established phenomenon called the...
by Alice Micheletti | 3 Oct 2022 | Brands, Packaging, Packaging Featured, Science, Senses
It is now well-known that packaging fully represents the personality of a brand and can be the reason for all those positive outcomes such as increased attention towards products and of course, an increased likelihood of purchase. Visual aspects like size, shape, and...
by Alice Micheletti | 3 Oct 2022 | Brands, Featured Brands, Packaging, Packaging Featured, Science, Senses, Senses Featured
Product packaging is nowadays recognised as part of the marketing mix, a significant channel capable of encouraging consumers to buy or not to buy certain products. The packaging indicates the type of product consumers can expect, also thanks to all the information...