by Alice Micheletti | 3 Oct 2022 | Advertising, Advertising Featured, Brands, Featured Brands, Home Page, Science, Senses
Well, we know that thousands upon thousands of research studies show that music has a tremendous effect on human behavior, including consumption. From specific music genres being associated with particular price to the direction of music affecting what products...
by Alice Micheletti | 3 Oct 2022 | Featured Spaces, Retail, Science, Senses, Senses Featured, Spaces
Throughout time, research has shown the impact of sound over people’s mood, emotions and attitudes. In fact, music is one environmental cue with demonstrated effects on individuals’ moods, perceptions and behaviours. For instance, a proper use of music can increase an...
by Alice Micheletti | 3 Oct 2022 | Advertising, Advertising Featured, Brands, Featured Brands, Science, Senses
It is well-known that sensory marketing helps brands differentiate themselves from their competitors and influence positive consumer behaviour. From the colours your brand chooses, through the smell used in your packaging to the haptic sensations of your product,...
by Alice Micheletti | 30 Sep 2022 | Brands, Featured Brands, Featured Brands Page Hero, Packaging
The impact of sound on people’s emotions, behaviours and decisions has been well-established by numerous scientific research. Sound can influence the way we perceive and experience things. In branded spaces, the use of sound is crucial to enhance effective and...