by Alice Micheletti | 3 Oct 2022 | Branding, Brands, Perception, Perception Featured, Science
The Law of Closure developed by Gestalt Psychology states that we tend to seek out patterns even when they are not effectively presented to us. We basically complete incomplete shapes in order to rationalize the whole. This happens due to our cognitive need to make...
by Kate Nightingale | 3 Oct 2022 | Brands, Customer Experience, Featured Science, Neuroscience, Science
Until recently the idea that we see brands as human beings and assign them human personality characteristics was only tested using questionnaires. Subjecting someone to such a questionnaire is already based on the assumption that we do actually see brands as people....
by Alice Micheletti | 3 Oct 2022 | Advertising, Advertising Featured, Brands, Featured Brands, Home Page, Science, Senses
Well, we know that thousands upon thousands of research studies show that music has a tremendous effect on human behavior, including consumption. From specific music genres being associated with particular price to the direction of music affecting what products...
by Ilia-Sybil Sdralli | 3 Oct 2022 | Brands, Featured Brands, Home Page, Marketing, Science, Senses
ASMR is the scientific term that describes a series of physical sensations that range from euphoria to calmness –often expressed as a bodily tingling. The term was initially coined by Jennifer Allen in 2010 and aimed to describe this sensational but rather weird human...
by Alice Micheletti | 3 Oct 2022 | Advertising, Advertising Featured, Brands, Featured Brands, Science, Senses
It is well-known that sensory marketing helps brands differentiate themselves from their competitors and influence positive consumer behaviour. From the colours your brand chooses, through the smell used in your packaging to the haptic sensations of your product,...
by Kate Nightingale | 2 Oct 2022 | Brands, Customer Experience, Customer Experience Featured, Featured Science, Featured Science Page Hero, Science, Senses
Multi-sensory marketing or branding isn’t a new idea. Scientists have conducted research on the subject for decades and many corporate, retail and hospitality companies have applied, if not all, at least some of this knowledge to build stronger and more meaningful...