by Alice Micheletti | 2 Oct 2022 | Brands, Digital/UX/Web, Digital/UX/Web Featured, Featured Brands, Metaverse, Personality, Science, Spaces
We want to share with you an interesting study that wants to answer whether we can predict someone’s personality by their online avatar. Five major traits were considered: openness, conscientiousness, extraversion, agreeableness, and neuroticism (Big Five Personality...
by Kate Nightingale | 2 Oct 2022 | Branding, Branding Featured, Brands, Metaverse, Spaces
We want to share with you a study about avatars and how their inclusion in the online shopping experience can positively impact it. According to research, the most significant inhibitors of online shopping are the absence of pleasurable experiences, social...
by Alice Micheletti | 1 Oct 2022 | Brands, Featured Science, Packaging, Packaging Featured, Science, Senses, Senses Featured
Nowadays, customers can choose among an extensive number of products both in physical and online stores. This is why it is fundamental to differentiate one’s products from the competition. In this context, packaging can be the key. Creating innovative and appealing...
by Alice Micheletti | 1 Oct 2022 | Branding, Branding Featured, Brands
In the retail world everything moves fast and brands, to gain or maintain their competitive advantage, must find, and adopt innovative strategies. Among these, collaborations are certainly the most favoured recently. Louis Vuitton x Supreme (2017), Dolce & Gabbana...
by Alice Micheletti | 30 Sep 2022 | Brands, Digital/UX/Web, Digital/UX/Web Featured
Brand loyalty enables higher future purchase intention, higher intensity of positive word of mouth, lower price sensibility and also a generally more stable income. These loyalty behaviours are the result of the belief that the value received from one brand/business...
by Alice Micheletti | 30 Sep 2022 | Brands, Digital/UX/Web, Digital/UX/Web Featured
Would you like to have a more personal relationship with your customers? Or having them to better rate your online customer service? You should try to add emoticons now and then. An interesting study published in Computers in Human Behaviour has investigated...