by Alice Micheletti | 14 Dec 2022 | Decision Making, Science, Uncategorized
Shape has a powerful impact on the way people perceive environments, other people as well as their behaviour and decision making. For instance, circles are used to suggest harmony and friendliness as they are a signal of warmth while hard angles are used to suggest...
by Ilia-Sybil Sdralli | 14 Dec 2022 | Digital/UX/Web, Brands
The global gaming market is booming; titles such as Fortnite, the free multiplayer game with 250 million users, and streaming platforms such as Twitch show that interactive games are the future. They are interactive, engaging, and most of all build loyalty and trust....
by Ilia-Sybil Sdralli | 9 Dec 2022 | Products
Everyone who’s ever put a flattering little black dress on knows clothes can evoke feelings. On the science side, authors Hajo Adam and Adam Galinsky in an infamous 2013 article explored what they called enclothed cognition, or otherwise “the systematic...
by Alice Micheletti | 3 Oct 2022 | Architecture, Architecture Featured, Spaces
It is now well-known that architecture has a great impact on the life of people. Studies across countries and fields have shown that architecture and, more specifically, certain architectural design features can have profound positive consequences, from the...
by Alice Micheletti | 1 Oct 2022 | Architecture, Architecture Featured, Featured Spaces, Spaces
Nowadays, architecture is everywhere. It is an applied art that is found and perceived in any space, even if we might not be aware of it. Psychology instead, is the study of the human mind, behaviour and experience. Psychology is also directly related to art, culture...