by Kate Nightingale | 3 Oct 2022 | Brands, Customer Experience, Featured Science, Neuroscience, Science
Until recently the idea that we see brands as human beings and assign them human personality characteristics was only tested using questionnaires. Subjecting someone to such a questionnaire is already based on the assumption that we do actually see brands as people....
by Ilia-Sybil Sdralli | 3 Oct 2022 | Brands, Featured Brands, Home Page, Marketing, Science, Senses
ASMR is the scientific term that describes a series of physical sensations that range from euphoria to calmness –often expressed as a bodily tingling. The term was initially coined by Jennifer Allen in 2010 and aimed to describe this sensational but rather weird human...
by Kate Nightingale | 2 Oct 2022 | Brands, Customer Experience, Customer Experience Featured, Featured Science, Featured Science Page Hero, Science, Senses
Multi-sensory marketing or branding isn’t a new idea. Scientists have conducted research on the subject for decades and many corporate, retail and hospitality companies have applied, if not all, at least some of this knowledge to build stronger and more meaningful...
by Kate Nightingale | 2 Oct 2022 | Branding, Branding Featured, Brands, Metaverse, Spaces
We want to share with you a study about avatars and how their inclusion in the online shopping experience can positively impact it. According to research, the most significant inhibitors of online shopping are the absence of pleasurable experiences, social...
by Alice Micheletti | 1 Oct 2022 | Branding, Branding Featured, Brands
In the retail world everything moves fast and brands, to gain or maintain their competitive advantage, must find, and adopt innovative strategies. Among these, collaborations are certainly the most favoured recently. Louis Vuitton x Supreme (2017), Dolce & Gabbana...