by Alice Micheletti | 3 Oct 2022 | Branding, Brands, Featured Brands, Home Page, Perception, Perception Featured, Science
The visual design of text plays an important part in marketing communication. It influences the readability of the text but most importantly it affects consumers’ first impression of the brand. An increasing number of studies have shown that fonts can trigger...
by Alice Micheletti | 3 Oct 2022 | Branding, Brands, Featured Brands, Featured Brands Page Hero, Perception, Perception Featured, Science
Scientifically speaking, each time an individual encounters a colour, a physical reaction is elicited. The adrenaline, blood pressure and heart rate can either increase or decrease depending on the type of colour encountered. Usually, warm colours tend to increase...
by Alice Micheletti | 3 Oct 2022 | Featured Science, Featured Science Page Hero, Retail, Science, Senses, Spaces
How many times have you entered a room, smelt something and instantly remembered that childhood memory you forgot you have? When it happens, we don’t even think too much about it, but smell is actually one of the most powerful senses we have. Did you know that smell...
by Alice Micheletti | 3 Oct 2022 | Advertising, Advertising Featured, Brands, Featured Brands, Science, Senses
It is well-known that sensory marketing helps brands differentiate themselves from their competitors and influence positive consumer behaviour. From the colours your brand chooses, through the smell used in your packaging to the haptic sensations of your product,...
by Alice Micheletti | 2 Oct 2022 | Retail, Science, Senses, Spaces
The power of senses over consumer behaviour is something we talked about a lot already. Knowing how to strategically use various sensory aspects in your customer experience can truly mean a difference between making a sale or not. A study in the Journal of Consumer...