by Kate Nightingale | 2 Oct 2022 | Branding, Branding Featured, Brands, Metaverse, Spaces
We want to share with you a study about avatars and how their inclusion in the online shopping experience can positively impact it. According to research, the most significant inhibitors of online shopping are the absence of pleasurable experiences, social...
by Alice Micheletti | 1 Oct 2022 | Brands, Featured Science, Packaging, Packaging Featured, Science, Senses, Senses Featured
Nowadays, customers can choose among an extensive number of products both in physical and online stores. This is why it is fundamental to differentiate one’s products from the competition. In this context, packaging can be the key. Creating innovative and appealing...
by Alice Micheletti | 30 Sep 2022 | Brands, Featured Brands, Featured Brands Page Hero, Packaging
The impact of sound on people’s emotions, behaviours and decisions has been well-established by numerous scientific research. Sound can influence the way we perceive and experience things. In branded spaces, the use of sound is crucial to enhance effective and...