by Alice Micheletti | 3 Oct 2022 | Advertising, Advertising Featured, Brands, Featured Brands, Home Page, Science, Senses
Well, we know that thousands upon thousands of research studies show that music has a tremendous effect on human behavior, including consumption. From specific music genres being associated with particular price to the direction of music affecting what products...
by Ilia-Sybil Sdralli | 3 Oct 2022 | Brands, Featured Brands, Home Page, Marketing, Science, Senses
ASMR is the scientific term that describes a series of physical sensations that range from euphoria to calmness –often expressed as a bodily tingling. The term was initially coined by Jennifer Allen in 2010 and aimed to describe this sensational but rather weird human...
by Alice Micheletti | 3 Oct 2022 | Featured Science, Featured Science Page Hero, Retail, Science, Senses, Spaces
How many times have you entered a room, smelt something and instantly remembered that childhood memory you forgot you have? When it happens, we don’t even think too much about it, but smell is actually one of the most powerful senses we have. Did you know that smell...
by Alice Micheletti | 3 Oct 2022 | Advertising, Advertising Featured, Brands, Featured Brands, Science, Senses
It is well-known that sensory marketing helps brands differentiate themselves from their competitors and influence positive consumer behaviour. From the colours your brand chooses, through the smell used in your packaging to the haptic sensations of your product,...
by Alice Micheletti | 2 Oct 2022 | Featured Spaces, Interior Design, Science, Senses, Spaces
In retail design, the use of light is extremely important. It affects retail identity but also the perception of the physical store. For instance, through the use of vertical lighting surfaces, it is possible to increase the impression of depth so consumers will...