by Alice Micheletti | 2 Oct 2022 | Retail, Science, Senses, Spaces
The power of senses over consumer behaviour is something we talked about a lot already. Knowing how to strategically use various sensory aspects in your customer experience can truly mean a difference between making a sale or not. A study in the Journal of Consumer...
by Alice Micheletti | 1 Oct 2022 | Brands, Featured Science, Packaging, Packaging Featured, Science, Senses, Senses Featured
Nowadays, customers can choose among an extensive number of products both in physical and online stores. This is why it is fundamental to differentiate one’s products from the competition. In this context, packaging can be the key. Creating innovative and appealing...
by Alice Micheletti | 1 Oct 2022 | Branding, Branding Featured, Brands
In the retail world everything moves fast and brands, to gain or maintain their competitive advantage, must find, and adopt innovative strategies. Among these, collaborations are certainly the most favoured recently. Louis Vuitton x Supreme (2017), Dolce & Gabbana...
by Alice Micheletti | 30 Sep 2022 | Architecture, Architecture Featured, Science, Senses, Spaces
Research has found that depending on the situation, ceiling height affects how consumers process information and therefore, can benefit or impair their responses. The research found that, when reasonably salient, a higher versus a lower ceiling can stimulate the...
by Alice Micheletti | 30 Sep 2022 | Brands, Digital/UX/Web, Digital/UX/Web Featured
Brand loyalty enables higher future purchase intention, higher intensity of positive word of mouth, lower price sensibility and also a generally more stable income. These loyalty behaviours are the result of the belief that the value received from one brand/business...