by Alice Micheletti | 1 Oct 2022 | Brands, Featured Science, Packaging, Packaging Featured, Science, Senses, Senses Featured
Nowadays, customers can choose among an extensive number of products both in physical and online stores. This is why it is fundamental to differentiate one’s products from the competition. In this context, packaging can be the key. Creating innovative and appealing...
by Alice Micheletti | 1 Oct 2022 | Featured Spaces, Interior Design, Personality, Science, Spaces
Did you know that personality can influence design and aesthetic preferences? Several researchers have investigated how personality may influence the architecture and interior design of one’s space. A study, in particular, has investigated such a concept by...
by Alice Micheletti | 30 Sep 2022 | Architecture, Architecture Featured, Spaces
The way a space is designed influences human perception of it and the consequent behaviour. In this context, an interesting study has focused on increasing the concern about the importance of the interaction between interior architectural design and human...
by Alice Micheletti | 30 Sep 2022 | Brands, Digital/UX/Web, Digital/UX/Web Featured
Brand loyalty enables higher future purchase intention, higher intensity of positive word of mouth, lower price sensibility and also a generally more stable income. These loyalty behaviours are the result of the belief that the value received from one brand/business...
by Alice Micheletti | 30 Sep 2022 | Brands, Featured Brands, Featured Brands Page Hero, Packaging
The impact of sound on people’s emotions, behaviours and decisions has been well-established by numerous scientific research. Sound can influence the way we perceive and experience things. In branded spaces, the use of sound is crucial to enhance effective and...