by Alice Micheletti | 2 Oct 2022 | Featured Spaces, Interior Design, Science, Senses, Spaces
In retail design, the use of light is extremely important. It affects retail identity but also the perception of the physical store. For instance, through the use of vertical lighting surfaces, it is possible to increase the impression of depth so consumers will...
by Alice Micheletti | 2 Oct 2022 | Interior Design, Interior Design Featured, Science, Senses, Spaces
The perception of distance, how close or far we perceive the objects around us, is one of the environmental cues with incredible impact on consumer behaviour. A new study explored how using letter-based cues vs number-based cues affects distance perception. In fact,...
by Alice Micheletti | 2 Oct 2022 | Retail, Science, Senses, Spaces
The power of senses over consumer behaviour is something we talked about a lot already. Knowing how to strategically use various sensory aspects in your customer experience can truly mean a difference between making a sale or not. A study in the Journal of Consumer...
by Alice Micheletti | 2 Oct 2022 | Interior Design, Interior Design Featured, Science, Senses, Spaces
Did you know that the type of floor a customer is standing on can affect their experience and how they evaluate the product? It might seem odd but it is true and it is part of the science related to our sense of bodily sensations and our sense of distance. Scientists...
by Alice Micheletti | 2 Oct 2022 | Brands, Digital/UX/Web, Digital/UX/Web Featured, Featured Brands, Metaverse, Personality, Science, Spaces
We want to share with you an interesting study that wants to answer whether we can predict someone’s personality by their online avatar. Five major traits were considered: openness, conscientiousness, extraversion, agreeableness, and neuroticism (Big Five Personality...