by Alice Micheletti | 3 Oct 2022 | Interior Design, Interior Design Featured, Science, Senses, Spaces
It is now known that shape has a powerful impact on the way people perceive environments, other people as well as their behaviour and decision making. For instance, circles are used to suggest harmony and friendliness as they are a signal of warmth while hard angles...
by Alice Micheletti | 3 Oct 2022 | Advertising, Advertising Featured, Brands, Featured Brands, Science, Senses
It is well-known that sensory marketing helps brands differentiate themselves from their competitors and influence positive consumer behaviour. From the colours your brand chooses, through the smell used in your packaging to the haptic sensations of your product,...
by Alice Micheletti | 3 Oct 2022 | Architecture, Architecture Featured, Spaces
It is now well-known that architecture has a great impact on the life of people. Studies across countries and fields have shown that architecture and, more specifically, certain architectural design features can have profound positive consequences, from the...
by Kate Nightingale | 2 Oct 2022 | Brands, Customer Experience, Customer Experience Featured, Featured Science, Featured Science Page Hero, Science, Senses
Multi-sensory marketing or branding isn’t a new idea. Scientists have conducted research on the subject for decades and many corporate, retail and hospitality companies have applied, if not all, at least some of this knowledge to build stronger and more meaningful...
by Alice Micheletti | 2 Oct 2022 | Featured Spaces, Interior Design, Science, Senses, Spaces
We want to share with you a very interesting study about memories and movement. It might seem as if there is no connection but actually, there is. According to a published study, movements affect how efficiently people retrieve and retell autobiographical memories...