by Ilia-Sybil Sdralli | 9 Dec 2022 | Products
Everyone who’s ever put a flattering little black dress on knows clothes can evoke feelings. On the science side, authors Hajo Adam and Adam Galinsky in an infamous 2013 article explored what they called enclothed cognition, or otherwise “the systematic...
by Alice Micheletti | 9 Dec 2022 | Biomimicry, Products, Science, Uncategorized
The Biomimicry Institute is a Non-Profit Organisation that aims to solve today’s challenges through the adoption of biomimicry in education, culture and industry. Biomimicry can be defined as the process of creating more sustainable solutions by learning and imitating...
by Ilia-Sybil Sdralli | 3 Oct 2022 | Featured Products, Metaverse, Metaverse Featured, Products, Spaces
Human beings have a biologically driven desire for ownership. Our human nature is profoundly connected with our sense of ownership and possession even from a very young age. Many scientists argue it’s a direct result of a well-established phenomenon called the...
by Alice Micheletti | 3 Oct 2022 | Brands, Packaging, Packaging Featured, Science, Senses
It is now well-known that packaging fully represents the personality of a brand and can be the reason for all those positive outcomes such as increased attention towards products and of course, an increased likelihood of purchase. Visual aspects like size, shape, and...
by Alice Micheletti | 3 Oct 2022 | Brands, Featured Brands, Packaging, Packaging Featured, Science, Senses, Senses Featured
Product packaging is nowadays recognised as part of the marketing mix, a significant channel capable of encouraging consumers to buy or not to buy certain products. The packaging indicates the type of product consumers can expect, also thanks to all the information...