by Alice Micheletti | 3 Oct 2022 | Brands, Customer Experience, Customer Experience Featured, Emotions, Emotions Featured, Featured Science, Science
In the last decades, scholars have researched the nature of emotions and their impact on individuals. From previous studies, it has been shown that human beings are profoundly emotional. In fact, they experience at least one emotion 90% of the time (Trampe et al.,...
by Alice Micheletti | 3 Oct 2022 | Brands, Customer Experience, Emotions, Retail, Retail Featured, Science, Spaces
Here is an interesting study on relaxation and consumer behaviour… A recent study has shown that consumers who are in a relaxed affective state while shopping value the products more highly than those who are feeling pleasant but less relaxed. This happens...
by Kate Nightingale | 3 Oct 2022 | Brands, Customer Experience, Metaverse, Spaces
We are now quite used to the concept of avatars and their use is growing every day. The retail industry is also starting to take advantage of avatars to give customers more engaging experiences and this does have a positive impact on consumer behaviour. But what if we...
by Alice Micheletti | 3 Oct 2022 | Branding, Brands, Featured Brands, Home Page, Perception, Perception Featured, Science
The visual design of text plays an important part in marketing communication. It influences the readability of the text but most importantly it affects consumers’ first impression of the brand. An increasing number of studies have shown that fonts can trigger...
by Alice Micheletti | 3 Oct 2022 | Branding, Brands, Perception, Perception Featured, Science
The Law of Closure developed by Gestalt Psychology states that we tend to seek out patterns even when they are not effectively presented to us. We basically complete incomplete shapes in order to rationalize the whole. This happens due to our cognitive need to make...