by Kate Nightingale | 2 Oct 2022 | Brands, Customer Experience, Customer Experience Featured, Featured Science, Featured Science Page Hero, Science, Senses
Multi-sensory marketing or branding isn’t a new idea. Scientists have conducted research on the subject for decades and many corporate, retail and hospitality companies have applied, if not all, at least some of this knowledge to build stronger and more meaningful...
by Alice Micheletti | 2 Oct 2022 | Featured Spaces, Interior Design, Science, Senses, Spaces
We want to share with you a very interesting study about memories and movement. It might seem as if there is no connection but actually, there is. According to a published study, movements affect how efficiently people retrieve and retell autobiographical memories...
by Alice Micheletti | 2 Oct 2022 | Featured Spaces, Interior Design, Science, Senses, Spaces
In retail design, the use of light is extremely important. It affects retail identity but also the perception of the physical store. For instance, through the use of vertical lighting surfaces, it is possible to increase the impression of depth so consumers will...
by Alice Micheletti | 2 Oct 2022 | Interior Design, Interior Design Featured, Science, Senses, Spaces
The perception of distance, how close or far we perceive the objects around us, is one of the environmental cues with incredible impact on consumer behaviour. A new study explored how using letter-based cues vs number-based cues affects distance perception. In fact,...
by Alice Micheletti | 2 Oct 2022 | Retail, Science, Senses, Spaces
The power of senses over consumer behaviour is something we talked about a lot already. Knowing how to strategically use various sensory aspects in your customer experience can truly mean a difference between making a sale or not. A study in the Journal of Consumer...