by Alice Micheletti | 2 Oct 2022 | Interior Design, Interior Design Featured, Science, Senses, Spaces
Did you know that the type of floor a customer is standing on can affect their experience and how they evaluate the product? It might seem odd but it is true and it is part of the science related to our sense of bodily sensations and our sense of distance. Scientists...
by Humanising Design Team | 2 Oct 2022 | Metaverse, Metaverse Featured, Spaces
Many brands are introducing various forms of AR to improve customer experience. But what are the effects of AR on consumer behavior in the real world? An interesting study has investigated this question and found that yes, AR influences how people behave and act in...
by Kate Nightingale | 2 Oct 2022 | Branding, Branding Featured, Brands, Metaverse, Spaces
We want to share with you a study about avatars and how their inclusion in the online shopping experience can positively impact it. According to research, the most significant inhibitors of online shopping are the absence of pleasurable experiences, social...
by Alice Micheletti | 1 Oct 2022 | Architecture, Architecture Featured, Featured Spaces, Spaces
Nowadays, architecture is everywhere. It is an applied art that is found and perceived in any space, even if we might not be aware of it. Psychology instead, is the study of the human mind, behaviour and experience. Psychology is also directly related to art, culture...
by Alice Micheletti | 1 Oct 2022 | Brands, Featured Science, Packaging, Packaging Featured, Science, Senses, Senses Featured
Nowadays, customers can choose among an extensive number of products both in physical and online stores. This is why it is fundamental to differentiate one’s products from the competition. In this context, packaging can be the key. Creating innovative and appealing...