by Alice Micheletti | 3 Oct 2022 | Interior Design, Interior Design Featured, Science, Senses, Spaces
It is now known that shape has a powerful impact on the way people perceive environments, other people as well as their behaviour and decision making. For instance, circles are used to suggest harmony and friendliness as they are a signal of warmth while hard angles...
by Alice Micheletti | 3 Oct 2022 | Advertising, Advertising Featured, Brands, Featured Brands, Science, Senses
It is well-known that sensory marketing helps brands differentiate themselves from their competitors and influence positive consumer behaviour. From the colours your brand chooses, through the smell used in your packaging to the haptic sensations of your product,...
by Alice Micheletti | 3 Oct 2022 | Architecture, Architecture Featured, Spaces
It is now well-known that architecture has a great impact on the life of people. Studies across countries and fields have shown that architecture and, more specifically, certain architectural design features can have profound positive consequences, from the...
by Alice Micheletti | 2 Oct 2022 | Featured Spaces, Interior Design, Science, Senses, Spaces
In retail design, the use of light is extremely important. It affects retail identity but also the perception of the physical store. For instance, through the use of vertical lighting surfaces, it is possible to increase the impression of depth so consumers will...
by Alice Micheletti | 2 Oct 2022 | Interior Design, Interior Design Featured, Science, Senses, Spaces
Did you know that the type of floor a customer is standing on can affect their experience and how they evaluate the product? It might seem odd but it is true and it is part of the science related to our sense of bodily sensations and our sense of distance. Scientists...