by Ilia-Sybil Sdralli | 14 Dec 2022 | Digital/UX/Web, Brands
The global gaming market is booming; titles such as Fortnite, the free multiplayer game with 250 million users, and streaming platforms such as Twitch show that interactive games are the future. They are interactive, engaging, and most of all build loyalty and trust....
by Alice Micheletti | 3 Oct 2022 | Branding, Brands, Featured Brands, Featured Brands Page Hero, Perception, Perception Featured, Science
Scientifically speaking, each time an individual encounters a colour, a physical reaction is elicited. The adrenaline, blood pressure and heart rate can either increase or decrease depending on the type of colour encountered. Usually, warm colours tend to increase...
by Alice Micheletti | 1 Oct 2022 | Brands, Featured Science, Packaging, Packaging Featured, Science, Senses, Senses Featured
Nowadays, customers can choose among an extensive number of products both in physical and online stores. This is why it is fundamental to differentiate one’s products from the competition. In this context, packaging can be the key. Creating innovative and appealing...
by Alice Micheletti | 30 Sep 2022 | Brands, Digital/UX/Web, Digital/UX/Web Featured
Brand loyalty enables higher future purchase intention, higher intensity of positive word of mouth, lower price sensibility and also a generally more stable income. These loyalty behaviours are the result of the belief that the value received from one brand/business...