by Alice Micheletti | 3 Oct 2022 | Brands, Packaging, Packaging Featured, Science, Senses
It is now well-known that packaging fully represents the personality of a brand and can be the reason for all those positive outcomes such as increased attention towards products and of course, an increased likelihood of purchase. Visual aspects like size, shape, and...
by Alice Micheletti | 3 Oct 2022 | Brands, Featured Brands, Packaging, Packaging Featured, Science, Senses, Senses Featured
Product packaging is nowadays recognised as part of the marketing mix, a significant channel capable of encouraging consumers to buy or not to buy certain products. The packaging indicates the type of product consumers can expect, also thanks to all the information...
by Alice Micheletti | 3 Oct 2022 | Branding, Brands, Perception, Perception Featured, Science
The Law of Closure developed by Gestalt Psychology states that we tend to seek out patterns even when they are not effectively presented to us. We basically complete incomplete shapes in order to rationalize the whole. This happens due to our cognitive need to make...
by Kate Nightingale | 2 Oct 2022 | Brands, Customer Experience, Customer Experience Featured, Featured Science, Featured Science Page Hero, Science, Senses
Multi-sensory marketing or branding isn’t a new idea. Scientists have conducted research on the subject for decades and many corporate, retail and hospitality companies have applied, if not all, at least some of this knowledge to build stronger and more meaningful...
by Alice Micheletti | 1 Oct 2022 | Brands, Featured Science, Packaging, Packaging Featured, Science, Senses, Senses Featured
Nowadays, customers can choose among an extensive number of products both in physical and online stores. This is why it is fundamental to differentiate one’s products from the competition. In this context, packaging can be the key. Creating innovative and appealing...