by Alice Micheletti | 16 Oct 2022 | Products, Featured Products
The cosmetic industry is one of the most profitable businesses in the whole world. Nowadays, it is estimated at $532 billion with predicted growth of up to $800bn by 2025. Due to the increased concern for the environment and the willingness to achieve the United...
by Alice Micheletti | 7 Oct 2022 | Products, Featured Products, Science, Senses
Throughout time, several studies have investigated the way shapes are processed by the human mind and the possible influence they can have in different contexts. It has been shown that shapes have a powerful impact on the way people perceive objects and environments...
by Alice Micheletti | 3 Oct 2022 | Featured Products, Featured Products Page Hero, Products
We always underline the importance of design in any context, whether it is related to physical spaces or virtual ones. In our opinion, one of the most important designs is the one of the products. When buying a product, consumers consider various things like the...
by Alice Micheletti | 3 Oct 2022 | Brands, Packaging, Packaging Featured, Science, Senses
It is now well-known that packaging fully represents the personality of a brand and can be the reason for all those positive outcomes such as increased attention towards products and of course, an increased likelihood of purchase. Visual aspects like size, shape, and...
by Alice Micheletti | 3 Oct 2022 | Brands, Featured Brands, Packaging, Packaging Featured, Science, Senses, Senses Featured
Product packaging is nowadays recognised as part of the marketing mix, a significant channel capable of encouraging consumers to buy or not to buy certain products. The packaging indicates the type of product consumers can expect, also thanks to all the information...