by Kate Nightingale | 3 Oct 2022 | Brands, Customer Experience, Featured Science, Neuroscience, Science
Until recently the idea that we see brands as human beings and assign them human personality characteristics was only tested using questionnaires. Subjecting someone to such a questionnaire is already based on the assumption that we do actually see brands as people....
by Alice Micheletti | 3 Oct 2022 | Architecture, Architecture Featured, Spaces
It is now well-known that architecture has a great impact on the life of people. Studies across countries and fields have shown that architecture and, more specifically, certain architectural design features can have profound positive consequences, from the...
by Alice Micheletti | 2 Oct 2022 | Brands, Digital/UX/Web, Digital/UX/Web Featured, Featured Brands, Metaverse, Personality, Science, Spaces
We want to share with you an interesting study that wants to answer whether we can predict someone’s personality by their online avatar. Five major traits were considered: openness, conscientiousness, extraversion, agreeableness, and neuroticism (Big Five Personality...
by Alice Micheletti | 1 Oct 2022 | Architecture, Architecture Featured, Featured Spaces, Spaces
Nowadays, architecture is everywhere. It is an applied art that is found and perceived in any space, even if we might not be aware of it. Psychology instead, is the study of the human mind, behaviour and experience. Psychology is also directly related to art, culture...
by Alice Micheletti | 1 Oct 2022 | Architecture, Architecture Featured, Spaces
We believe in the design of human spaces. Spaces that take care of humans and positively impact their experience within them. To create such spaces, it is crucial to consider all types of elements, even the subtlest ones. The architecture, the interior design, the...