by Alice Micheletti | 2 Oct 2022 | Retail, Science, Senses, Spaces
The power of senses over consumer behaviour is something we talked about a lot already. Knowing how to strategically use various sensory aspects in your customer experience can truly mean a difference between making a sale or not. A study in the Journal of Consumer...
by Alice Micheletti | 2 Oct 2022 | Interior Design, Interior Design Featured, Science, Senses, Spaces
Did you know that the type of floor a customer is standing on can affect their experience and how they evaluate the product? It might seem odd but it is true and it is part of the science related to our sense of bodily sensations and our sense of distance. Scientists...
by Alice Micheletti | 2 Oct 2022 | Brands, Digital/UX/Web, Digital/UX/Web Featured, Featured Brands, Metaverse, Personality, Science, Spaces
We want to share with you an interesting study that wants to answer whether we can predict someone’s personality by their online avatar. Five major traits were considered: openness, conscientiousness, extraversion, agreeableness, and neuroticism (Big Five Personality...
by Alice Micheletti | 1 Oct 2022 | Architecture, Architecture Featured, Science, Senses, Spaces
Design and architecture of space influence the interaction of the people within it and today we want to share with you an interesting study about it. MIT scholars have investigated the design of the MIT campus and how it helps people connect and develop...
by Alice Micheletti | 1 Oct 2022 | Brands, Featured Science, Packaging, Packaging Featured, Science, Senses, Senses Featured
Nowadays, customers can choose among an extensive number of products both in physical and online stores. This is why it is fundamental to differentiate one’s products from the competition. In this context, packaging can be the key. Creating innovative and appealing...
by Alice Micheletti | 1 Oct 2022 | Featured Spaces, Interior Design, Personality, Science, Spaces
Did you know that personality can influence design and aesthetic preferences? Several researchers have investigated how personality may influence the architecture and interior design of one’s space. A study, in particular, has investigated such a concept by...